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Is the iPhone's Siri  Apple's next "Blue Ocean?"

How Speech Technologies Will Transform Mobile Use

Dr. Phil Hendrix, immr

Oct. 4, 2011

In a now classic 2004 Harvard Business Review article, two professors at INSEAD, W. Chan Kim & Renée Mauborgne, introduced the notion of a "Blue Ocean Strategy," or BOS. In essence, companies pursuing a BOS gain a deep understanding of customer needs and use those insights to innovate and make competition "irrelevant." In contrast to "red" oceans - markets so named because there is fierce completion on features and price, driving margins out - the goal of a BOS is to find a new, "uncontested market space." In many ways, Apple is the poster child for BOS, having successfully created new, uncontested market spaces with the iPod, iPhone, and now iPad. With the next generation iPhone and its new "virtual personal assistant" - once called Assistant - Apple is likely to generate a coveted new market position and demonstrate once again its "mastery" of BOS.






How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing

Amazon Kindle Fire is Hot According to Social Media


Report  (Feb.)

Dr. Phil Hendrix, immr and R. Paul Singh, SocialNuggets

Sept. 30, 2011

M-Commerce Opportunities and Strategies for Advertisers and Retailers

In the months leading up to the press conference earlier this week, speculation about the prospects for Amazon's new tablet reached a crescendo. Would the new tablet be a worthy competitor? Might it even dethrone the iPad? Even before details were leaked to the press, Forrester predicted that Amazon would sell 3-5 million tablets in Q4. Following an exclusive hands-on preview, TechCrunch's MG Siegler reported that "it's going to be a big deal... potentially huge." Since Monday, when CEO Jeff Bezos took the stage to unveil Amazon's new tablet, named the Kindle Fire, individuals have posted some 11k+ comments in sources tracked by SocialNuggets, a leading social media analytics firm. Mining these data gives us an early indication of how the market views and may react to the Kindle Fire when it is introduced mid-November.

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