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Viewpoints >> SoLoMo (Social - Local - Mobile)



How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing

Part of our on-going research into SoLoMo, this is the first in a series of reports that will be published this fall.  Other reports examine M-Commerce in more detail, Hyper-Local Advertising, and Digital Signals (the data generated by SoLoMo and other user activities and interactions). To request a copy of the SoLoMo brief, click here.

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