Viewpoints >> SoLoMo (Social - Local - Mobile)
How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing
The confluence of Social, Local and Mobile, or SoLoMo as VC John Doerr of KPCB refers to it, is empowering consumers, transforming shopping and creating disruptive new opportunities for businesses, especially Advertisers and Retailers. Building on our previous work (see Location - the Epicenter of Mobile Innovation, Feb. 2010), the brief discusses key developments and outlines the implications and impact of SoLoMo on M-Commerce.
Part of our on-going research into SoLoMo, this is the first in a series of reports that will be published this fall. Other reports examine M-Commerce in more detail, Hyper-Local Advertising, and Digital Signals (the data generated by SoLoMo and other user activities and interactions). To request a copy of the SoLoMo brief, click here.